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What you need to know about tokenization

Tokenization is an increasingly attractive way to make online payments. The technology is growing more rapidly in the eCommerce world as a more secure and cheaper alternative to what many...

10 Aug 2017

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How social media marketing is different from social selling

  With so many new developments in the world of social media, it can be hard to keep up.  There are new trends every day and new sites constantly emerging. Some keywords and social...

27 Jun 2017

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Free content tools to kick-start your social media marketing

With so many fantastic content tools out there, boosting your business through social media doesn’t require you to spend a lot of money. Whether you simply want to improve your content, or to...

27 Jun 2017

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The importance and benefits of social media marketing

Gone are the days when using social media for business was optional. Today almost every company is using social media to market their products or services. If you’re not, maybe you have not yet...

04 May 2017

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How to create an engaging Facebook business page

Social media is one of the best ways to increase  your business’ brand awareness. If you’re looking to not only market your services but want to engage with current and prospective customers...

04 May 2017

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How you can use social media effectively to promote your site

Social media is a great and effective platform for promoting your products and boosting traffic to your site, through creating engaging content that’s appealing to your target market. And while...

18 Apr 2017

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Use Instagram for your online business

As an online retailer, without a strong Instagram presence, your company can easily be forgotten or ignored, especially with the younger generation of consumers. Taking Instagram seriously as a...

18 Apr 2017

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The Best Pricing Tactics For Your Online Product

Shoppers will think carefully before placing an item in their basket. In fact, the average consumer tends to research and compare products online first before deciding where to shop, with the...

27 Mar 2017

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How to Upscale Your eCommerce Business

  Trying to scale up a business is a tough task, and even more so if your business is based online. Selling products online requires meticulous organisation, from ensuring your website is...

16 Mar 2017

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Smart retail offers that won't eat your profits

Promotions have been used for centuries, first by traditional mortar companies and now by eCommerce websites to drive sales, up their customer base and engage with existing patrons. For consumers...

19 Dec 2016

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Nigerian eTailers to focus on mobile

"Mobile is the next big thing in online shopping" has become a buzz phrase in the global eCommerce landscape. Researchers and experts predict that the industry will be dominated by mobile-based...

19 Dec 2016

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How to make your brand stand out in the eCommerce market

How can you make your online store stand out from other eCommerce websites? It can be a challenge to set your eCommerce brand apart from the crowd and to turn online shoppers into loyal...

19 Dec 2016

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Creative ways to make your eCommerce business stand out

With the amount of eCommerce websites increasing rapidly across the world, and 64 million online shoppers in Nigeria alone, it’s a tough task staying competitive and standing out in the massive...

19 Dec 2016

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Online Shopping Trends You Should Consider: Packaging

When it comes to making a success of your online store, there are many parts that make a whole. Not only do you need to consider the payment gateway, the courier, and the way in which you communicate...

payment solutions 24 Jun 2016

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Online Shopping Trends You Should Consider: Coupons and Discounts

Did you know that the best way in which to attract new customers is by offering up coupons and discounts? Not only will it attract more traffic to your online store, but it will also ensure that...

payment solutions 17 Jun 2016

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