A secure payment gateway is the mark of a reputable online store. The question is – what exactly is a payment gateway? Why do you need one? And how will it boost your e-commerce sales? Let’s investigate…
In short, a payment gateway acts as the ‘middleman’ when it comes to accepting and authorising card payments and, in PayU’s case, a number of other payment methods too. The gateway provides the customer with essential fraud protection, thus keeping their personal and card details safe. Ultimately, the payment gateway simplifies and ensures the ultimate in security when it comes to the e-commerce payment process.
If you do not currently have a payment gateway in place, the chances are high that you have been losing out on a fair amount of business because of this. No matter how amazing your product is, or how competitive your prices, if you cannot assure your potential customers of their safety when purchasing via your website, they are bound to look elsewhere instead. After all, why would they choose to shop at your online store when your competitors offer similar products and prices, and they offer them a safe way in which to make online payments? With this in mind, it becomes obvious that a payment gateway isn’t an option – it’s essential!
Once you have made the right choice and implemented a payment gateway, there are a few other steps that you can take in order to boost sales:
- Ensure that your e-commerce store is responsive and optimised for mobile.
- Provide potential customers with even more of a reason to buy from you. Things like free shipping or free gifts always make a good impression.
- Tailor your marketing efforts in order to suit your unique goals. For example, the marketing strategy that you would implement if you were seeking to improve your site’s conversion rate would be different from the strategy that you would implement if you were hoping to improve brand recognition.
- Choose website add-ons and widgets wisely. There are many options that are free. However, most of these do not work as efficiently as you would hope. Know when to spend and when to save!
By keeping the aforementioned tips in mind, and by investing in a reputable online payment gateway, you are bound to see a drastic improvement when it comes to your bottom line.
Did you know that PayU payment gateways help to streamline the checkout process of your website? Not only this, but they are also responsive to the particular device that is being used in order to make the purchase – desktop, tablet or mobile. For more information about our product offerings, please do not hesitate to contact us.