Free content tools to kick-start your social media marketing
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With so many fantastic content tools out there, boosting your business through social media doesn’t require you to spend a lot of money. Whether you simply want to improve your content, or to undertake a detailed analysis of your competitors and audience, there’s a content tool that can save you time and money.

Here’s a guide to free social media marketing tools that you can use to your advantage to present your site’s content in new, engaging and interactive ways.


A web-based tool that allows you to curate content from social media feeds. Storify allows you to drag photos, tweets, and videos you can use for content on your own site. You can create a story using your own content or you can use Storify to curate user-generated content.

Blog Topic Generator

If you want to start writing blog posts but need some ideas for topics you can write about or which angle you can take, HubSpot’s Blog Topic Generator is your go-to content tool. All you need to do is simply type in a few keywords that are the focus of your blog, and the Blog Topic Generator will generate several titles and topic ideas you can choose from.


If you don’t have a graphic designer, Canva is a simple-to-use tool for creating designs and images you can use for social media platforms. Not only can you upload your own images, but the tool allows you to choose from a wide variety of fonts, backgrounds, logos and frames. With Canva anyone can design beautiful images.


Video sharing is big on social media sites like Facebook and Instagram. You can easily create beautiful videos with WeVideo - a cloud-based video editor which enables you to save your videos to the cloud on your hard drive, that you can then directly upload to various websites through the tool.  WeVideo makes video editing easy and fast, you can turn your ideas into amazing videos in minutes.


The more attractive your written content is, the more engaging it will be to your audience. Atavist makes it possible to integrate a variety of visuals into text-heavy pieces of content such as blog posts. It makes it simple to drag and drop photos, videos and slideshows into your written content. You can experiment with design elements that allow you to try out different visual themes and title designs.


Wouldn’t you like to save time by managing all your social media marketing efforts from one dashboard? You can with Hootsuite - the platform gives you access to tools that allow you to manage all your social profiles in one place. And whether you want to find prospects or serve customers, Hootsuite helps you achieve more with your social media marketing.

Now that you know about all these great social media tools, you don’t have to spend a lot of money to kick-start your social media marketing. With a large scale increase to the quality of your content your traffic should increase dramatically over time; making the efficiency and safety of your payment gateway even more essential, to give customers a smooth check-out experience.