When it comes to selling products online, presentation and imagery of the products is just as important as investing in a reliable online payment gateway. Considering the fact that customers are not able to test out the products before they purchase them, it is important to give buyers a feel for the product, and this is best achieved through clear, well-lit photography.
Thankfully, when it comes to taking photographs of your products, you don’t need to spend a fortune on hiring a professional photographer. If you have the resources, you can take the images yourself. With the right equipment and instructions, you can convince your customers to buy your products. If you’re wondering how to go about doing so, take a look at the following guidelines:
Choose the right equipment
While investing in a payment gateway that allows customers to make online and mobile payments is a priority, ensuring that your customers can properly view your products is of great importance. The first step towards achieving this is to choose the right camera equipment. Identify the type of shots that you want to take, the environment in which you hope to take them and the editing software that you have. Based on these three factors, you will be able to choose the type of camera and lenses that are best suited to your specifications. If you’re unsure about how to go about selecting a camera, your local photography store will be able to assist you in making an informed decision.
Invest in lighting apparatus
We are accustomed to photographers who have large and obtrusive light apparatus that ensures perfect imagery. However, you can rest assured that you will not need to spend a small fortune on lighting equipment. The best way in which to shoot product photography is to do so with two small to medium LED lamps (depending on the size of your products), a white surface on which to ‘bounce’ the light and a white object on which to elevate the product. The ideal way in which to ‘bounce’ the light without spending too much money is by means of a large piece of thick printing paper that can be propped up or balanced behind the product.
Learn how to edit
While any professional photographer will rave about Adobe Photoshop, it is important to realise that, when taken properly, product images will only need small touch-ups. This can be done on any computer’s existing editing software that lives within the photo viewer or editor. Before you go about taking your images, it is suggested that you spend a significant amount of time doing research on how to best edit product images. Play around with the computer programme and get a feel for what it is that you need to do. Once you have fully grasped the editing function and have figured out the best way in which to edit images to suit your specifications, begin shooting your photographs.
Get to grips with styling
The correct lighting and camera equipment play a large role in the successful photography of products but styling determines whether or not your products look desirable. While styling also takes some practice, you can easily do research on how to simply style a product in a way that will best portray your items. The simplest rule of styling is to ensure that the item is clean, that there is no damage, scuffing or loose threads.
As you prepare to take images of your products, you may want to review your current payment gateway – does it accept mobile payments, is it secure and reliable, and does it accommodate a number of different financial providers? If you’re questioning the efficiency or reliability of your existing system, it may be time to give PayU a call for a no-obligation quote.