How to create an engaging Facebook business page

Social media is one of the best ways to increase  your business’ brand awareness. If you’re looking to not only market your services but want to engage with current and prospective customers, if your business has a Facebook page then you’re off to a great start.

With over 1.86 billion active users on Facebook, your page needs to be original to stand out from your pool of competitors. Here are things you can do to create a captivating Facebook business page.

1. Use a suitable cover photo and profile picture

The first two things people see when they land on your Facebook page is your profile picture and cover image so they need to be inviting. You want these images to portray your business in a good way and to instantly captivate the visitor. These two images should be exciting, in line with your business’ brand and good quality. A poor quality image reflects poorly upon a business, as you want to reflect a high-quality business.

2. Share special offers

Find ways to keep people coming back to your Facebook page timeline. One of the ways to do this is by sharing exclusive offers and giveaways  that expire within a limited timeframe, such as within 24 hours of posting. If you are already happy with the rate of engagement on your page, you can try quicker expiration times such as 30 minutes or have people select a winner from fans’ submissions.

3. Run a competition

One of the reasons Facebook is the social network where people spend the most time on is because it’s entertaining. One of the ways you can keep your followers entertained and attract new ones is by running competitions. Running a competition will always draw new followers to your page because people love contests, and you don’t necessarily have to give out monetary prizes or any financial reward.

4. Share relevant content that interests your fans

Whether it’s a photo or a video, the content on your timeline should be interesting. If you want people to like and comment on your Facebook posts you need to share content that they want to see. Not everything you share has to be directly related to your business. For instance, a hair salon could post hairstyles, hair treatment tips and other content that’s not necessarily about hair, but also isn’t too far off that it seems out of place. For this reason it’s important to keep up with the latest trends.

5. Post at the right time

If you randomly post content at any hour of the day your posts may not reach your entire audience, because people spend time on Facebook at different times of the day. While there are people who are on Facebook the whole day, others may only open it during their lunch break or in the evening, and by the time they check their updates your content could be hidden. To find out when your fans are most engaged you can use the “insights” data on your Facebook page.

6. The number of times you post

How frequently you post is also shown to have an effect on Facebook engagement. A study conducted by a social media company, Buddy Media, showed that Facebook pages which posted less than twice a day received higher user engagement compared to pages that posted content more than three times a day. This shows that it is not about having more posts, but about how engaging your Facebook post is.

Conclusion

It’s important to keep in mind that you can create successful engagement on your Facebook page, but at the end of the day you want your followers to go to your eCommerce site, therefore it also has to be fully optimised for the user. Once there it should be easy for a new customer to make a payment or all of your other efforts may be wasted, so pay special attention to things like your choice of payment gateway. Your Facebook business page can be great, but if your site is not inviting and effective you will lose customers.