How to Upscale Your eCommerce Business
Woman in office working on laptop

Trying to scale up a business is a tough task, and even more so if your business is based online. Selling products online requires meticulous organisation, from ensuring your website is running smoothly, to the efficient delivery of quality products. Luckily, there are various things you can do to ensure the growth of your business to a level that you are happy with. Whether your company has hit a brick wall or you just want to find out how to keep your current growth momentum going, here are a few things to keep in mind.

Strengthen Customer Service

While no business will ever be able to escape negative customer experiences, you can ensure that they are kept to the minimum. Just one bad customer review on your website or social media channels can turn new customers away. The best way to ensure customer happiness and ultimately growth is to ensure that any negative feedback or complaints are dealt with quickly and professionally. Jay Baer, customer service and marketing expert reports that “Most complainants are dissatisfied with how their customer problems are being handled.” Invest in a well-trained customer service team who know how to handle poor reviews, complaints and dissatisfied customers with appropriate processes, so that unhappy customers ultimately aren’t lost, and new customers will be willing to try your products out.

Have a strong marketing campaign

If your marketing efforts currently revolve around word-of-mouth, it’s time to invest in a consistent and strong marketing campaign. While word-of-mouth is a powerful tool, your business cannot grow on this tactic alone. There are a number of ways to market your products, the most basic and important strategies include email marketing and online content. If you don’t talk about your products daily, your customers won’t talk about them either. So either hire a consultant to help you out with a strategy or invest in a highly-skilled content team to create a strong strategy to make your business stand-out amongst the crowd.

Make use of a fulfillment service

If you currently receive, package and ship your own products, and you’re drowning in orders that you can’t get sent off fast enough, it’s time to make use of a fulfillment service. This type of service stores, packages and ships or drives off your products for you, allowing you to spend that time working on and improving other important parts of your business. This will save you time and money as you leave the purchasing of packaging fees for posting and delivery up to the company you choose, who will buy in bulk for cheaper costs.

 

Invest in automation

Automation is a vital process for eCommerce store owners who often have very little time on their hands, especially during a period of growth. Look for processes that you know can be transferred online to an app or software so that they don’t have to be done manually and take up more time. If you’re still manually counting inventory, writing up sales records and payments then you need to do some research into technologies available to you that will automate and complete these tasks for you. As you gear up to receive more customers, a safe, reliable and easy to use payment gateway is one piece of technology you should invest in. Not only will this automate all the online payments you receive and keep track of them, but also offer more payment methods to customers with a variety of preferences. PayU is a payment solutions technology that gets you set to receive payments quickly and record them for future insights.

As you look into the potential growth of your business, you will come across reams of advice and tips. Try to implement the tips that suit your business and budget, and ultimately have the goal of driving your sales, freeing up your time and taking care of your customers.