The importance and benefits of social media marketing

Gone are the days when using social media for business was optional. Today almost every company is using social media to market their products or services. If you’re not, maybe you have not yet seen the benefits and importance of putting your business on the social media platform.

Popular social media platforms like Facebook and Instagram have become marketing giants, giving businesses an effective way to engage with customers, but most importantly a costless way to reach them. Should you be wondering how social media can benefit your eCommerce business, here are a few points to show you why it’s important.

 

1. Based brand recognition

One of the easiest ways to put your brand out there and to make it easy for your customers and target market to discover and connect with you is by having a social media presence. For example, a frequent Facebook user could come across your company for the first time only after stumbling upon it in a newsfeed. There are also statistics that show that consumers who have a good social media experience with a brand are likely to tell other people about it.

 

2. More brand loyalty

A report that was published by Texas Tech University gave insight that businesses which were actively present on social media channels saw higher loyalty from their consumers. The report concludes that companies should make the most of the tools social media gives them when it comes to engaging with their audience. By engaging with your customers on social media, you can expect to increase customer retention and brand loyalty.

 

3. Enriching customer relationships

Some companies may see social media just as a platform where they can push their sales pitch on social, but it’s really a two-way channel that provides you the opportunity to boost relationships with your customers. For instance, social media makes it possible for you to engage with customers in real time through chat, which is something you could not do with traditional advertising.

 

4. Increased opportunities to convert

No matter which social media platform you’re on, with each post you make it’s an opportunity for customers to convert. Whether it’s a blog post, video, or comment you share, each post you make gives customers a chance to react, and every reaction could be followed by a site visit, and eventually a conversion. While not every interaction with your brand will result in a conversion, every positive response increases the possibility of an eventual conversion.

 

5. Personal customer experiences

It’s a personal experience that lets customers know that they mean something to you. Social media makes it possible for you to demonstrate your customer service level publicly and to further connect and build strong relationships with your customers. For example, if a customer commented about their dissatisfaction with your product on a social network, you can respond to the comment immediately, apologize publicly, and take steps to make the customer happy. And if a customer compliments one of your services, you can thank them and recommend your other services.

 

6. Increase search ranking and website traffic

Not only does social media make it easy for you to direct followers to your eCommerce site, but the more people share your posts, the higher you'll rank on searches. According to Social Media Today, your overall social media presence determines how your content is ranked. So being able to use social media to increase traffic to your website is one of the biggest benefits you can enjoy.

 

If you’ve only been focusing on improving features like your payment gateway on your website, now you know the importance of also building a strong social media presence if you want to enrich relationships with your customers and connect with more people, which can lead to more conversions.