A payment gateway does so much more than simply safeguard your customers’ credit card details - it can assist you in improving your Google rankings, too. Below, we examine how and why these convenient payment systems benefit your ranking potential, and what other things to do in order to continue this climb all the way to the top!
Back in 2014, Google announced that from that point forward, SSL and HTTPS would be used as a ranking signal in their algorithm, meaning that any website that had taken the time to ensure a safe, secure experience for its visitors would receive a massive boost in terms of rankings and search results. While the SSL / HTTPS signal started off incredibly subtly, it has continued to strengthen over time, and now serves as a massive deciding factor when it comes to ranking websites from all around the globe.
The first step in complying with Google’s safety standards is to invest in a high quality payment gateway that allows for secure online credit card processing, fast, efficient check-out times, and a number of convenient payment methods. Once you have sorted out this essential aspect of your website, there are a few other things that you can also do in order to continue to impress Google:
- Keep up to date with all of the global digital trends and features. Do research on a regular basis and make changes to your site as you see fit.
- Keep an eye on the way in which your customers are experiencing your website. Are the loading times reasonable? Is it easy to navigate around the site? What changes could you make in order to enhance the overall user experience? The more people enjoying visiting your website, the higher your rankings will be on Google.
- Update your site and blog with interesting content on a regular, consistent basis and encourage your readers to provide you with feedback. If and when this feedback comes, be sure to interact with and thank each commenter individually. Ultimately, great content is the key to higher Google rankings.
If you are interested in enhancing your website and improving your Google rankings, get in touch with PayU Nigeria for more information on payment systems and gateways for secure online payments. With a variety of options tailored to suit your needs and business type, you are sure to find exactly what you have been looking for right here.