Maintaining and managing an online business is a mammoth task that requires a massive amount of work and dedication. This is especially true nowadays with all of the incredible technology and resources on hand that make it possible for you to grow your following – if you know how, that is! Below, we take a look at the top three online business trends for 2016, all of which – if put to good use with regard to your own marketing and growth strategy – are certain to take your online business to new heights.
A Focus on Mobile-Friendliness
The ‘mobile revolution’ has been in full swing since the beginning of 2015, and it shows no signs of slowing down this year. As a result, if you haven’t done so already, ensuring that your website is completely responsive and mobile-friendly should be at the top of your priority list. Remember, more people are browsing the web, and visiting your online store, using their smartphones than they are using their desktops or laptops. So, if your website is not yet mobile-friendly, think about how many customers you are losing out on as a result!
Strategic Social Media Marketing
Not only is it more important than ever to be using social media to your advantage in an effort to promote your online store, doing so goes much further than simply posting on Facebook, or tweeting on Twitter, every now and again. Marketers need to be utilising new platforms like Instagram and Snapchat if they want to reach their target audience and really notice a difference in their bottom line. Maintaining a consistent approach to these platforms, along with active, regular engagement, is key to making the art of social media marketing work for you.
A Demand for Secure Payment Processing
No matter how well you market your store, if you cannot provide your potential customers with peace of mind that their payment details are safe, they will be very unlikely to make a conversion. As banks across the globe spread the word about the importance of safe payment processing and being selective about the websites on which you choose to shop, fewer and fewer individuals are willing to make a purchase via a website that has not taken the steps necessary in order to ensure secure payments. Thus, the demand for reliable payment gateways is higher than ever before.
Luckily, PayU is here to help you provide your customers with peace of mind. If you have yet to integrate a quality payment gateway into your online store, it is time that you got in touch with us for assistance!