Online Shopping Trends You Should Consider: Coupons and Discounts
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Did you know that the best way in which to attract new customers is by offering up coupons and discounts? Not only will it attract more traffic to your online store, but it will also ensure that consumers return to your site whenever you offer up coupons and discounts. While an online payment gateway is the next best way in which to attract customers to your store – consumers appreciate a site that offers them safe and secure payment solutions – discounts will encourage word-of-mouth marketing while coupons will encourage consumers to sign up or subscribe to your store. If you’re wondering about how to make coupons and discounts work best for your online store, take a look at following:

The Benefits of Coupons and Discounts

When it comes to attracting customers, there are a number of ways in which to do so. However, the most successful way of attracting new customers is through coupons and discounts that are easily attainable. The benefits of these ‘favours’ is that they will each yield a number of new customers who will then, by means of word-of-mouth, market your product or services in their own capacity. The ultimate benefit of using coupons is that you are able to draw large volumes of customers to your site, with the aim of selling a specific product. Discounts also draw customers to your site – it is important to remember that, while a product may be marked down in price, it does not devalue the demand. In essence, both coupons and discounts have the potential to attract large numbers of new and existing customers.

How to Implement Coupons and Discounts

The best way in which to implement coupons and discounts is by means of offering them to customers who are first-time visitors to your site. For example, if you offer coupons to first-time customers who sign up to your store, and the coupon’s purpose is to receive a certain amount off of their first purchase, the chances are high that you’ll have more people sign up to your store. It is recommended that discounts occur on a quarterly basis, offering clients the opportunity to buy their best loved products at a discounted price.

How to Market Coupons and Discounts

The best ways in which to market your coupon offers and discounts is through your social platforms and through monthly email subscriptions. Not only will this ensure that your customers are fully aware of what is on offer, but it will also create the perfect platform on which your customers are able to start a conversation regarding the coupons and discounts.  

If you are looking to implement coupons and discounts, it is important to ensure that your chosen payment gateway can accommodate coupon and discount codes, regardless of the way in which your customers conduct their online or mobile payments. For more reliable information on how to ensure the success of your online store, be sure to take a look at PayU’s blog.