Online Shopping Trends You Should Consider: Packaging
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When it comes to making a success of your online store, there are many parts that make a whole. Not only do you need to consider the payment gateway, the courier, and the way in which you communicate with your customers, but it is also important to ensure that you take into consideration the way in which you package your product.

With an increase in trendy and personalised packaging, it is important to ensure that your online store remains at the top of the game when it comes to meeting the needs of the consumer while staying abreast of the latest trends. And, while a customer appreciates a personalised touch when opening up their parcel, it is also important to think of the price and practicality of the process. If you’re wondering about how to go about managing this trend, take a look at the following tips:

What is your product?

When it comes to personalised packaging, it is important to take your product into consideration. If you are selling household chemicals and cleaning equipment, a simple note addressed to the buyer is sufficient. However, if you are selling jewellery or beauty items, personalised packaging is ideal. Before you begin spending money on unique packaging, it is important to ensure that you take full stock of the types of products or services that you are selling.  

Do your prices allow for extra expenditure on personalised packaging?

Once you have taken a look at your products, it is important to take a look at their individual prices. The chances are quite high that your prices include a mark-up for profit and to accommodate a courier service, but do they accommodate the price of personal packaging? It is important to remember that your prices should cover the cost of your packaging; otherwise you may be making a loss. If you are looking to implement personal packaging, be sure to review your pricing and, if necessary, increase the prices to ensure that you are able to cover your costs.

How does the courier process affect the way in which the package is handled?

If you are considering personalised packaging, it is important to consider the way in which your chosen courier handles the parcels. If they are handled in a rough manner, and are simply tossed into the back of a van, it might be a good idea to ignore the idea of personalised packaging.

Before you make a choice on whether or not to invest in personalised packaging, it is important to weigh up all of your options. However, if you’re looking for more information on how to ensure the success of your online store, or various payment solutions that allow online and mobile payments, be sure to take a look at PayU’s blog