When it comes to the effective promotion of your online business, a blog is one of the best ways in which to do so. Not only will you be able to promote important features, like that of your reliable payment gateway but you will also encourage a conversation between you and your market.
Whether you’re selling cosmetics, technology or a set of unique services, an onsite blog is a way in which to offer up useful tips on how to make use of a product, advice on how to solve a problem or share stories of your experiences. A blog initiates a connection with your target audience and is made stronger through the useful advice or information that you provide. If you’re wondering about the purpose and benefits of an onsite blog, take a look at the information below:
What is the purpose?
The purpose of a blog can be defined quite simply – it provides relevant, relatable and useful information to your audience to ensure that they remain loyal to your brand. A blog can discuss numerous topics and areas of concern – if your website is not formal and offers up a product like cosmetics, you could post images and tips on how to make use of various products. Not only will this create a connection with your audience, it will ensure that they rely on your brand for all of their cosmetic concerns.
Will it make me money?
Perhaps you’ll only make a decision on whether or not to implement a blog if there is proof that it will make you money. While we can promise that it does, it is up to you to ensure that you engage with your audience on topics and information that will encourage them to buy your products. If you have the necessary staff or have the time to do so yourself, jot down a number of topics that pertain to your product. Spend your time creating posts that are well written, include images or video and offer genuinely useful advice. If your products are related to food, take the time to formulate recipes with a special twist that include the ingredient or utensil – if people love the recipe and want to recreate it in their own kitchen, they are sure to buy the product.
What can you do with a blog?
An onsite blog is ideally between 500 and 1500 words. However, with a number of ways in which to utilise your blog to promote your business, you don’t need to pay much attention to the length of the copy. If you’ve implemented a new online payment system that allows secure payments, you could write a blog about it. If you’d like to promote a sale, you can post it on the blog – the opportunities are varied. Here are a few examples as to what you can do with a blog:
- Create a written or image/video based tutorial on a product
- Answer customer questions queries
- Talk about a new product, and
- Share reviews and feedback from satisfied clients.
Where do I put it?
An effective blog is one that lives on your website, hence the name ‘onsite blog’. Not only will this ensure that it is easily accessible but customers will be able to jump from your product range to the blog easily and in a matter of seconds.
If you’re reviewing your online enterprise and are wondering about how to go about improving it (besides the blog, of course), it may be time to implement a reliable online payment solution that is sure to assist you in attaining the success that you desire.