How can you make your online store stand out from other eCommerce websites? It can be a challenge to set your eCommerce brand apart from the crowd and to turn online shoppers into loyal customers who will not forget your brand. However, you don’t have to struggle to get noticed. Here’s a guide to what you can do to make your eCommerce business stand out from the competition.
Create a brand strategy
It will be hard to differentiate yourself from the competition if you have not first clearly defined your brand. You need to know what you stand for, what your brand’s values are, as well as what your customers will find of value from your product. Your brand is not just your name or logo, but the entire experience customers have with your online store and what you have to offer.
Your brand can be summarised as the image your customers and prospects have of your business and product. Building a brand strategy for your eCommerce business is an impactful marketing technique that is necessary for any eCommerce merchant that wants to be noticed.
Have a personality
Brands that people don’t forget always have a personality. Through the look of your website, your graphics, and tone of advertising, you can build a personality that will attract customers and make your brand memorable. Think of brands that have traits that make them stand out in customer’s minds. Mercedes, for example, stands out as being sophisticated, while Apple is trendy and innovative. Brands that have a personality stand out and are easily remembered by consumers.
Attaching personality traits to your eCommerce brand may happen progressively as online customers see your brand a certain way, but you also have the power to shape out the traits you want. You can even develop a guide for your brand that will ensure one standard voice is used and kept that communicates what you want.
Be innovative and create original content
Creating original content is one of the best ways to build a strong connection with your customers. Be innovative and think of subtle things that you can do differently to your competitors that can keep customers coming back to your store. Think of what you can add to your product to make it a little more special from similar products in the market.
Doing something that no other eCommerce brand is offering customers can be a powerful tool to draw more customers to your online store. How easy is it for online shoppers to make online payments in Nigeria? You could, for example, introduce a new payment gateway that makes it easier for your customers to make payments.
Maintain consistency in your marketing and product quality
Once you have defined what sets you apart from competitors, it’s important to develop a solid marketing plan to reinforce your uniqueness in the minds of customers. This involves keeping your message consistent on all your marketing channels. Understand your customers’ behaviour, so that you can draw a consistent marketing strategy that will give the customer a more relevant customer experience and lead them to the desired action.
Another extremely effective marketing tool is using your brand’s product quality to build brand loyalty. Quality will make customers remember your product and keep coming back to it. These days product quality and how long a product will last is very important to consumers, below is a google trend that shows this.